Bloomberg Business Article Featuring Bradley Snyder
–The Sad, Tarnished Afterlife of Radioshack’s Name: With nothing material left to sell, RadioShack is auctioning off its name and the names of its shoppers. Bankrupt brands tend to fetch less than derelict real estate does

(May 5, 2015) The upcoming auction will measure the value of RadioShack’s remaining intellectual property, and the price will almost certainly be far less than […]