Brand Revival
Brand Revival
Investors and entrepreneurs are buying up the intellectual property assets of bankrupt retail brands, with some aiming to resurrect them as web-only retailers.
BY MATT LINDNER Associate Editor
Half the retailers that file for bankruptcy don’t emerge from it, according to a 2016 study of 30 U.S. retailers by credit rating agency Fitch Ratings Inc. That leaves the court system to oversee the liquidation of any sellable […]